What Are The Ranking Factors of YouTube Videos?
YouTube ranks the second largest position on the web as a search engine. It is highly visited and the numbers of users are constantly increasing. Especially, with ‘how to’ seeing a steady increase, the video content is also engaging, besides being informative. The reach and popularity of YouTube include both Video search and Google Web.
YouTube ranking is affected by certain factors such as user engagement and metadata. Regrettably, one does not know how YouTube calculates and puts your video is unknown and so assuring search position is impossible.
Fortunately, data is available for analysis, so making better videos for this platform is essential so that it ranks higher. Here are YouTube ranking factors to use and to get a competitive edge.
Turning algorithm is a mystery, but the fact is well-known that having video views in lots works like criteria for ranking factor. There is no doubt that high view count helps to secure high position and is a sure-shot way on YouTube and Google SERPs.
Buying YouTube Views helps initiate your presence on this platform. If you get real YouTube views, it is sure to magnetize organic views as people are drawn to higher view count videos. This is a common human tendency to reach in crowded places. Pairing it with the organic campaign, by getting actual views or buying views, you can catapult higher view counts and ensure video success. In this way try reaching the top.
YouTube gives importance to videos that connect their viewers. This is apparent in the likes- numbers to know how much engaged are your viewers.
Comments are also a measured factor to know user engagement. There is more energy required from viewers to get the engagement level as a good indicator. A recent analysis revealed that YouTube is affected by comments to a great percentage.
There is a need to receive comments on the videos and it is observed that there are plenty of comments on high ranking videos and they acquire more exposure. Likewise, due to plenty of comments, they rank high in their videos. Eventually, content affects engagement and so you cannot afford to ignore the fact content is king while making YouTube videos.
The channels that are high ranking on YouTube are gaming channels and all these videos are long. Thus, the gaming channels are contributing as longer watch time. This is known as audience retention. In fact, in 2015, Google announced that the watch time will be regarded as the ranking factors and so the longer videos excel. The time spent on watching a longer video is more and so it ranks.
Obviously, Google yearns that people stay on YouTube for longer and this also rewards videos that achieve it. Definitely, a smart move!
YouTube videos featuring HD quality surely rank higher. Videos around 68.2% on the search results first page of YouTube are in the HD format. Certainly, this is a ranking factor to ensure optimal user experience at all times. Maximize high ranking videos; invest in equipment and tools to make HS quality videos.
The keywords role in search is less functional than it was before. Though, Google considers users past behavior, appear to consider there is little use of keywords.
Actually, even today, the video tags that are keyword rich help ranking ahead and it also has influence in SERP ranking, though in a very small range. Remember to exactly match the keyword in the title, thus they have an upper hand.
Develop Big Audience
The importance is mainly focused on user experience as the ranking factor. Thus YouTube has to take into account the videos rank to stay on the top. In fact, even the metadata has a vital role as it is the viewers determining the rank of your videos by opting to view or not.
There is a need to work on the videos if you wish to come in the first-page search results. You must make a video keeping in mind your audience. These elements stem from views and are taken for evaluation.
So, start working on receiving higher view counts and without fail combine it with social proof top-notch marketing and the rest will follow.